Attitudes of audience towards repeat advertisements a case of PEPSI ads

摘要

The main focus on the company's marketing is advertising nowadays, which has so much influence that nothing can be marketed without advertising. Just to inform your customers of what your company is offering media is the only option now to let people know. Media is so influential these days they repeat advertisements of companies just to get into the customers mind. Repeating advertisements has surely been a tool to grab customers for a company's offerings. This research focuses on the effects of repeat advertisements on the purchase decisions of customers. In this research we will be focusing just on the PEPSI ads which are aired on TV during the cricket matches on different sports channels. This will also show attitudes of people towards the ads, are they motivated by those ads to use the product of the company or not. The analysis and finding section shows that the television ads which are repeated several times during a cricket match do not get much of attention. Repeating advertisements show little effect on the customers purchase decisions. Consumers find that the theme of the ads plays an important role in grabbing the customer's interest. Advertisement is the most important source to promote the brand.