A Study on the Acceptance Intention of 'My Health Bank' from the Perspective of Health Belief Model

摘要

To help people effectively control healthcare-related experience and expenditure, Taiwan's Ministry of Health and Welfare launched the "My Health Bank" (MHB hereafter) system. This study focuses on important factors influencing acceptance intention of MHB, after extensive literature review, health belief model (HBM) combined with extended valence framework was adopted to establish a research framework. Then SmartPLS 2.0 (M3) was applied for structural equation modeling (SEM) analysis for 433 valid samples. Major conclusion can be summarized as follows: (1) perceived integrity and perceived competence have significant positive effect on users' trust toward MHB, (2) performance risk and time risk are two major concerns for users' risk perception toward MHB, (3) perceives severity and self-efficacy have significant and positive effect on users' perceived benefit toward MHB, and (4) perceived risk and perceived benefit have significant positive effect on users' acceptance intention of MHB. These findings can help suggesting strategies for effective MHB promotions.