Achieving Success With a New Design of Hybrid Information Systems Major: The Case of University of ABC's Operations and Technology Management (OTM) Program

摘要

Decreasing IS enrollment has become a huge concern to business schools around the United States. IS academic leaders are interested in finding ways to attract students to major in IS, make IS programs current, offerings valuable, and students marketable. We discuss the case of a hybrid major called Operations and Technology Management (OTM) which was started at University of ABC at the peak of the recession in IS enrollment and chronicle how it achieved success and industry recognition. We elaborate on the strategies that underpinned the success of the program such as inter-disciplinary nature of the major, curriculum design and delivery, student recruitment efforts, industry outreach, use of advisory boards and alumni, and a successful student placement model. We hope these details will motivate IS administrators to reverse the past trends in the decline of IS enrollment.