Using a Lexical Approach to Investigate User Experience of Social Media Applications

摘要

The objective of this research is to examine the most important issues in user experience about social media applications (SMAs) by using a lexical approach. After reviewing prior studies about user interactions with SMA, a process based on the revised lexical approach [52] is adopted to explore patterns among the adjectives in online reviews of SMAs. This process includes four stages: Stage 1: Collecting online reviews, Stage 2: Building a dictionary of SMA descriptive adjectives, Stage 3: Extracting user ratings of adjectives, and Stage 4: Factor analyses. The detailed development process is discussed.