Can Robots Be Sold? The Effects of Robot Designs on the Consumers' Acceptance of Robots

摘要

This study explores the effect of robot design approaches on the consumers' acceptance of robots. We executed a 2-level (robot design: human-oriented vs. product-oriented) between participants experiment (N=52). Participants categorized a human-oriented robot and a product-oriented robot differently, and a product-oriented robot was more effective than a human-oriented robot for consumers' evaluation and purchase intention toward robots.