The Relationship Between Culture and E-business Acceptance In Arab Countries

摘要

Theoretically, e-customers gain more benefit than traditional customers as they can access products and services 24-hours a day from anywhere in the world. However, practically, e-business has not been accepted in spite of its availability and the increased number of internet users in developing. Culture combined with other factors affects user acceptance of e-business. However, few studies consider these factors. This has created a need for further research to investigate this phenomenon and to identify the key factors that determine users' acceptance of websites. The purpose of this paper is to devise a new model that includes cultural variables which explain in more detail the influence of cultural factors on users' acceptance behaviour. It is expected that the developed model combined with other key findings from this study will be applicable to e-business organisations globally. The results indicate that cultural dimensions have influence of users' acceptance of e-business websites.