Tetra Pak: Sustainable Initiatives in China

摘要

This case enables students to explore and evaluate the ways in which MultinationalCompanies (MNCs) implement their sustainability initiatives in China. The case beginswith an overview of the Chinese dairy industry, followed by an introduction to Tetra Pak(TP) Global, Tetra Pak China and competition that Tetra Pak faces in China. Then the caseintroduces the service-based sustainability strategy at Tetra Pak China, with detailedexplanation of three initiatives: FSC certification, pasture land management and creating arecycling system. The objective of the case is to show how pressures to improveenvironmental sustainability are driving new approaches to supply chain management. Itprovides students with the following frameworks to analyze the dissemination ofsustainability initiatives in the supply chain: stakeholder theory, industrial ecology,recycling, and servitization. In addition, this case offers insights into the emerging marketof China. The complexity of TP’s initiatives and the innovative resulting supply chainpractices (TP is involved in three supply chains: packaging, dairy and recycling) providesrich information for students to analyze.