Tetra Pak: Sustainable Initiatives in China

摘要

This case enables students to explore and evaluate the ways in which Multinational Companies (MNCs) implement their sustainability initiatives in China. The case begins with an overview of the Chinese dairy industry, followed by an introduction to Tetra Pak (TP) Global, Tetra Pak China and competition that Tetra Pak faces in China. Then the case introduces the service-based sustainability strategy at Tetra Pak China, with detailed explanation of three initiatives: FSC certification, pasture land management and creating a recycling system. The objective of the case is to show how pressures to improve environmental sustainability are driving new approaches to supply chain management. It provides students with the following frameworks to analyze the dissemination of sustainability initiatives in the supply chain: stakeholder theory, industrial ecology, recycling, and servitization. In addition, this case offers insights into the emerging market of China. The complexity of TP’s initiatives and the innovative resulting supply chain practices (TP is involved in three supply chains: packaging, dairy and recycling) provides rich information for students to analyze.