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Brand Satisfaction Analysis of New Retail Catering Industry Based on Brand Experience

机译:基于品牌体验的新型零售业行业品牌满意分析

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Traditional rational consumption is gradually replaced by the Omni-directional experience model in the new retail Era. Brand experience is the integration of brand and experience. Good brand experience can enhance customer brand satisfaction and create value for customers and enterprises. This paper takes the new retail catering industry as the research object to explore the impact of brand experience on brand satisfaction and to propose corresponding brand satisfaction strategies from five dimensions: sensory experience, emotional experience, thinking experience, action experience and associated experience.
机译:传统的理性消费逐渐被新零售时代的全方位体验模型逐渐取代。品牌体验是品牌和经验的整合。良好的品牌体验可以提高客户品牌满意度,为客户和企业创造价值。本文以新的零售餐饮行业为研究对象,探讨品牌经验对品牌满意度的影响,并提出了来自五个维度的相应品牌满意度策略:感官经验,情感经验,思维经验,行动经验和相关经验。

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