Brand Satisfaction Analysis of New Retail Catering Industry Based on Brand Experience

摘要

Traditional rational consumption is gradually replaced by the Omni-directional experience model in the new retail Era. Brand experience is the integration of brand and experience. Good brand experience can enhance customer brand satisfaction and create value for customers and enterprises. This paper takes the new retail catering industry as the research object to explore the impact of brand experience on brand satisfaction and to propose corresponding brand satisfaction strategies from five dimensions: sensory experience, emotional experience, thinking experience, action experience and associated experience.