Smoothly Extending e-Tourism Services with Personalized Recommendations: A Case Study

摘要

Our research explores the influence of recommendations on the quality of the user experience (UX) in the e-tourism domain.. We are interested in the effects of smoothly introducing recommenders in existing commercial e-tourism system and to explore the benefits of recommendations in different conditions of availability of tourism services (which has a dynamic nature and typically depends on tourism flows in different seasons). The paper presents a wide empirical study (240 participants) that addresses the above issues and has been carried on in cooperation with a large hotel reservation provider (Ve-nere.com - a company of Expedia Inc.).