METHOD FOR PROVIDING A PERSONALIZATION RECOMMENDATION SERVICE AND A PROVIDING SERVER THEREOF, PARTICULARLY CAPABLE OF PROTECTING PRIVACY IN ORDER TO PROVIDE THE PERSONALIZATION RECOMMENDATION INFORMATION WITH HIGH ACCURACY

摘要

PURPOSE: A method for providing a personalization recommendation service and a providing server thereof are provided to supply products which are suitable for the user or the personalization recommendation service for recommending the digital contents.;CONSTITUTION: A clustering module(230) classifies users having identical or similar preference information which is similar among a plurality of users into the same cluster. The users are classified based on user characteristic value received from a plurality of user terminals. A personalization recommendation processing module(240) receives the encrypted preference information of the other user which belongs to the same cluster. The personalization recommendation processing module performs the calculating process of the preference information. The personalization recommendation processing module provides the processed preference information to the terminal of the specified user.;COPYRIGHT KIPO 2010