Study of organisational innovations impacts by multi-logistic analysis

摘要

The authors examine the question in the article whether it is demonstrable a company's innovations decision impacts from public revenue data. The results obtained by applied mathematical model, describes the typical growth tendencies of the product lifecycle. We can see from some examples, how the revenue was influenced by the introduction of a specific product, or launching a new campaign, how long it was present in the life of the company, and whether it proved to be good decision or not. The introduced model is not only help to describe company's history, but it is applicable tool_to evaluate the decision of the recent past also: to see the dynamics of the given innovation growth, the predictable performance in the future, how it is possible to intervene if the growth tendency is not favourable.