INTEGRATION OF MANAGERIAL AND SOCIOLOGICAL PERSPECTIVE OF INNOVATION: A FRAMEWORK TO THE DEVELOPMENT PROCESS OF RADICAL INNOVATION PRODUCT

摘要

The purpose of this paper is to analyze the development of new products with radical innovations, which are capable of changing the rules of the competitive game, creating new markets and destroying the companies' then currently established position. This subject matter has been intensely and controversially debated, especially about the current product development models and processes considered more directed toward products with incremental innovations by part of the academic and practice community. Despite the current advances in this discussion, there are few papers that propose a process to help the management and systematic development of products with radical innovations. With this purpose, this study applied the design research methodology, which is structured in five steps: organizational science, principles, project rules, organizational project; implementation and experimentation. The result was a framework for the product development process, which has a specific scope and a non-linear, recursive and sequential structure.