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A study on creative theory and applications for the business

机译:创意理论及其在企业中的应用研究

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Under the current economic environment, the trades that produce the same products are increasing, enterprises' supply begin to exceed demand, so the enterprise must emphasize on creativity for meeting customers' changing needs so as to improve organizational sales and profit. This essay mainly discusses the importance of creativity, the creative process and its applications. Moreover, it proposes that if we want to create effectively in the organization, we should not only emphasize on creative process but also should have certain associative capability.
机译:在当前的经济环境下,生产相同产品的行业正在增加,企业的供应开始超过需求,因此企业必须强调创造力以满足客户不断变化的需求,以提高组织的销售和利润。本文主要讨论创造力的重要性,创造过程及其应用。此外,它提出,如果我们想在组织中有效地创造,我们不仅应该强调创造过程,而且应该具有一定的联想能力。

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