RESEARCH ON THE STRATEGY OF MANAGEMENT FOR THE RETURN REVERSE LOGISTICS UNDER THE B2C E-COMMERCE MODE

摘要

With the growth of the transactions under B2C e-commerce mode, the returns rate in the transactions also increases. How to effectively manage return logistics, and achieve better customer satisfaction, is very important for enterprises. This paper firstly proposes the importance of reverse logistics under B2C mode, then analyzes the cause of return reverse logistics, and finally proposes the specific strategies of reverse logistics management under B2C e-commerce mode.