Social Network Games: Exploring Audience Traits

摘要

The audience of social network games is an as of yet unexplored group. Given the growing number of users and people spending time playing social network games, a better understanding of the audience, and how they are using social network games is important to crafting better social networking tools in the future. Respondents of this survey reported personality factors, demographics, habit strength, self-efficacy of social network games, and types of use by different features.