Are People Drawn to Faces on Webpages?

摘要

Three studies were conducted to investigate the effects of faces on webpages. In Study I, eye-tracking data showed that users were clearly drawn to faces when asked to look at pages and report what they remember. In Study II, the presence of a face next to a message on a webpage caused users to have a harder time finding that message. In Study III, photos of the authors of opinion articles caused users to be less likely to find the article and to give the page worse ratings.