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Leaving So Soon? Understanding and Predicting Web Search Abandonment Rationales

机译:这么快就要离开了?了解和预测网络搜索遗弃理由

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Users of search engines often abandon their searches. Despite the high frequency of Web search abandonment and its importance to Web search engines, little is known about why searchers abandon beyond that it can be for good or bad reasons. In this paper, we extend previous work by studying search abandonment using both a retrospective survey and an in-situ method that captures abandonment rationales at abandonment time. We show that although satisfaction is a common motivator for abandonment, one-in-five abandonment instances does not relate to satisfaction. We also studied the automatic prediction of the underlying reason for observed abandonment. We used features of the query and the results, interaction with the result page (e.g., cursor movements, scrolling, clicks), and the full search session. We show that our classifiers can learn to accurately predict the reasons for observed search abandonment. Such accurate predictions help search providers estimate user satisfaction for queries without clicks, affording a more complete understanding of search engine performance.
机译:搜索引擎的用户经常放弃他们的搜索。尽管Web搜索频率高,但其对网络搜索引擎的重要性,但对于为什么搜索者放弃超出它可能是出于好的或恶劣的原因而言。在本文中,我们通过使用回顾性调查以及在放弃时捕获遗弃理由的原位方法来研究搜索放弃以前的工作。我们表明,尽管满意是遗弃的遗弃动机,但是一排遗弃情况与满意度无关。我们还研究了对观察到的遗弃潜在原因的自动预测。我们使用查询的功能和结果,与结果页面的交互(例如,游标移动,滚动,点击)和完整的搜索会话。我们表明我们的分类器可以学会准确预测观察搜查遗弃的原因。这种准确的预测有助于搜索提供商估计用户对没有点击的查询的满意度,这是对搜索引擎性能的更完整的理解。

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