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Leaving So Soon? Understanding and Predicting Web Search Abandonment Rationales

机译:离开这么快?了解和预测Web搜索放弃的理由

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Users of search engines often abandon their searches. Despite the high frequency of Web search abandonment and its importance to Web search engines, little is known about why searchers abandon beyond that it can be for good or bad reasons. In this paper, we extend previous work by studying search abandonment using both a retrospective survey and an in-situ method that captures abandonment rationales at abandonment time. We show that although satisfaction is a common motivator for abandonment, one-in-five abandonment instances does not relate to satisfaction. We also studied the automatic prediction of the underlying reason for observed abandonment. We used features of the query and the results, interaction with the result page (e.g., cursor movements, scrolling, clicks), and the full search session. We show that our classifiers can learn to accurately predict the reasons for observed search abandonment. Such accurate predictions help search providers estimate user satisfaction for queries without clicks, affording a more complete understanding of search engine performance.
机译:搜索引擎的用户经常放弃搜索。尽管Web搜索放弃的频率很高并且对Web搜索引擎很重要,但对于为什么搜索者放弃它的原因却知之甚少,这可能是出于好还是坏的原因。在本文中,我们通过使用回顾性调查和在遗弃时捕获遗弃理由的现场方法研究搜索遗弃来扩展先前的工作。我们表明,尽管满意度是放弃的共同动机,但五分之一的放弃案例与满意度无关。我们还研究了观察到的放弃的潜在原因的自动预测。我们使用了查询和结果的功能,与结果页面的交互(例如,光标移动,滚动,点击)以及完整的搜索会话。我们证明了分类器可以学习准确预测观察到的放弃搜索的原因。如此准确的预测可帮助搜索提供商估算用户对没有点击的查询的满意度,从而更全面地了解搜索引擎的性能。

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