As Muslims can only consume products that meet strict religious requirements, called Halal, there is an enormous ani rapidly growing global market for Halal products. However, many Muslims are concerned that the products that they consume are not really Halal. This paper assesses how Muslims in Malaysia perceive the Halal status of products available in Malaysia and tries to determine both some determinants of these perceptions and potential solutions. The study found that Muslims were very concerned with the status of Halal of many products available in the market, especially certain categories and those proceeding from Western countries and want their govemmenr to certify the Halal status of products.
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