Customer Perspectives on M-Commerce Case Study on Mobile banking

摘要

Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. It is the latest and most innovative service offered by the banks. But not enough study has been done to known regarding how customers perceive and evaluate electronically - delivered mobile banking services. The study considers the four factors perceived usefulness, perceived ease of use, consumer awareness about mobile banking and perceived risks associated with mobile banking. This study also points out that these factors have a strong and positive effect on customers to accept mobile banking system.