Measuring and managing customer value of mobile user in full-service era

摘要

Based on the two methods of measuring and managing the customer value(George Evans, 2002) the paper selects 13343 user's transaction data in a region of a Chinese operators in October 2010 as research samples, measures customer perceptive value by the customer value rate in use, provides powerful support tools for researching and designing mobile product; Using the cumulative frequency distribution combined with customer contribution index distinguish among customer segmentation, solve the problems that telecom cost is too hardly calculated to distinguish between the high, medium and low-end customer, and try to preliminary be prepare to build a dynamic customer value measuring method.