Analysis of Win-win results of Internet-based E-business contest

摘要

Internet-based contest activity have provided platform of practice and innovative for college students, but also can improve enterprise image and expand enterprise reputation, reaching a win-win effect. However, the organizational form and content of the game is not perfect, there are still many problems need to continually improve and enhance. This paper analyzes the significance of such competition from businesses, schools, students and other aspects, pointed out the existing problems and shortcomings and made recommendations for improvements.