The Empirical Study of Customer Satisfaction of Taobao

摘要

From the view of customer satisfaction, this article studied on foctors effecting shopping in Taobao by the method of empirical analysis. This paper collected data by online survey, tested questionnaire design by reliability analysis, and tested statistically by regression analysis and One-Way ANOVA analysis. The results showed that the design of questionnaire was reasonal, and the image value and the services have a significant impact on customer satisfaction, personal information has no significant difference between means of customer satisfaction