PRODUCT CONCEPT TO COMPLETE BUSINESS PLAN IN THREE MONTHS IN UG COURSE FOR BUSINESS + ENGINEERING STUDENTS

摘要

In the first course of the Business-Engineering-Technology (B-E-T) minor, Auburn University,sophomores/juniors work in multi-disciplinary teams to conceive and select a technologyintensiveproduct, develop a project schedule, conduct market research and survey, completeproduct engineering/design, make manufacturing/sourcing decisions, estimate demand for fiveyears, develop production/sourcing capacity, estimate investment needed and 5-yr cash flow aspart of a business plan in 3 months; the business plan presentation is judged by a panel. Thecourse is called Introduction to Business and Engineering but it is a holistic TechnologyVentures course that prepares engineering and business students to partner together in bringing atechnology-intensive product to the market. This course can be easily adopted by any university.