Research on culture differences in emotional designing

摘要

This paper dredges up the origin of emotional design through analyzing the phenomena and causes of emotion consumption and proposes that cultural difference is the key to emotional design. Designing pursues differences, and emotional feelings stem from culture. This research draws in the emotional relevance of cultural factors on the emotional design in the design process, carries out the practical designing of cars by means of defining the key nodes and verifies the reliability of the conclusions.