Collaborative knowledge creation through technology roadmapping in new product development

摘要

Technology roadmapping is a flexible management approach,it can be used for strategic planning,product designing,communication management and so on. Aiming at the challenges which collaborative knowledge creation in new product development is facing,this paper argues that technology roadmapping can also be an useful tool to keep collaborative knowledge creation in new product development network strategic,systemic and operational,facilitate the SECI model of knowledge creation. A systematic collaborative knowledge creation roadmaps is put forward including the product-technology roadmap and the various knowledge creation sub-roadmaps. The former is consisted of five layers: product strategy,product features,new product development,knowledge creation,knowledge assets. The latter is composed of four layers: products features,project flow,knowledge creation,knowledge assets. Finally,the paper proposes the robust roadmapping construction process involves three phases: start-up phase,growth phase,iterative implement and update phase.