How to Gearing Products from China SMEs up into Overseas Market

摘要

Scarcity of export distribution channel is an important restrictive factor for global market entry of Chinese product. International distribution channels consist of direct and indirect channel. Different product has their own channel when they enter into different foreign market. The familiar importers include retailer, wholesaler, trader, government of import country and UN purchasing associations, etc. The international market entry strategy must fit the product characteristics, the market characteristics and the company's competitive position.