Competitive strategies and strategic positioning of oil ocmpanies in the international oil business: Theory and practice in perspective

摘要

The purpose of this article is to analyze the concepts of ocmpetitive strategy and strategic positioning of firms in the international oil industry. The author adopted the model of competitive strategy and strategic positioning of enterprises established by Michael Porter, from the University of Harvard. Despite being one of the most well known authors on strategic management and competition theory, Michael Porter has not very often been studied and considered by those analyzing the global oil competition game. This study tries to fill this gap, by presenting a general theoretical overview of Porter's model and then by applying it in the study of the evolution of the upstream oil business.