Security first network bank: a case study of an internet pioneer

摘要

The US banking industry has gone through a decade of mergers and consolidations where the universal view appears to be that achieving larger scale is the only means for survival among the megabanks of the nation and the world. However, one of the smallest banks in the nation, Security First Network Bank, has shaken up traditional bankers by introducing branchless banking via the internet. The implications of widespread internet banking for the industry are still unclear for the future of the industry are watching closely to see how the internet and other forms of electronic commerce will affect banking services, profitability, and economics of scale in the industry. The advent of Internet banking could lead to radical shifts in economies of scale in the industry, as well leading to a new set of critical success factors for future banks that may be quite different from the requirements of succeeding in the current environment.