Channel and Recipient Characteristics: Effects On Communication Effectiveness and Performance

摘要

This dissertation proposal abstract presents the motivation for the proposed research, the theoretical background for the proposed dissertation and a detailed description of the proposed research methodology. The research being carried out tests several elements of Media Synchronicity Theory, namely that the reprocessability and symbol variety of a medium will influence a recipient's ability to receive and act on the message received. In addition to media characteristics, this research examines characteristics of the message recipient and their effects on the recipient's ability to process the message and act on it. The research is being carried out with an experimental methodology, details of which are presented. Some elements of the methods have been performed, which are described.