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Preparing for 2000: moving beyond the chlorine controversy in an expanding global market place

机译:为2000年做准备:在不断扩大的全球市场中超越氯的争议

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This paper analyzes the current global debate concerning the use of chlorine in the paper-making process. It suggests that within this debate lies significant opportuntities. These opportunities can be exposed via strategic initiatives and modifications to the existing management tools. This paper also discusses the effects of globalization on the U.S. pulp and paper industry and explores how other manufacturing industries are adopting voluntary initiatives to keep pace with the expanding world market. It further contends that by ignoring global public expectations, and not moving toward TCF products, the U.S. pulp and paper industry risks falling behind its foreign competitors. Finally this paper formulates the blueprint for an agenda that will both safeguard the environment and increase U.S. industry's profits- a concept that is becoming a reality for many multinationals.
机译:本文分析了当前有关造纸过程中使用氯的全球辩论。它表明在这场辩论中存在着巨大的机会。这些机会可以通过战略计划和对现有管理工具的修改来暴露。本文还讨论了全球化对美国纸浆和造纸业的影响,并探讨了其他制造业如何采取自愿措施来跟上不断发展的世界市场的步伐。它还进一步争辩说,由于忽略了全球公众的期望并且不转向TCF产品,美国纸浆和造纸业面临落后于外国竞争对手的风险。最后,本文为议程提出了蓝图,该议程既要保护环境,又要增加美国工业的利润,这一概念已成为许多跨国公司的一个现实。

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