Pricing strategies of dual-channel base on cost difference

摘要

Under the influence of E-business direct marketing channel on traditional supply chain, in manufacturer-traditional retailer supply chain system, the supply chain member and system return of the optimal pricing and stocking strategies are analyzed. There are three kinds of situation: Firstly, pricing respectively by retailer; secondly, pricing by manufacturer; finally, system pricing through the principle of optimal channel coordination. The last one is the better than the other two.