The Interaction and Integration of Enterprises Technology Innovation and Marketing Innovation

摘要

Although technology innovation is quite crucial for enterprises development, without acceptance by the market the new technology and product will become meaningless. The paper expounds the interaction between technology innovation and marketing innovation and points out that technology innovation is oriented by the market and transforms the scientific and technological potential to marketing advantage. Meanwhile, some marketing innovation forms and approaches to integrating technology and marketing innovation are analyzed. Technology innovation needs being guided by market so as to integrate new product, commercialize production and popularize market application and share.