The Key Status of Relationship Marketing in the Corporation—The insight of Relationship Marketing in ArcelorMittal

摘要

The Relationship Marketing has applied in business widely. The explanation of the conception, the rationale, the life cycle and types of Relationship Marketing show the detailed function of Relationship Marketing in application. ArcelorMittal. As the world's number one steel company, has a lot of experience of Relationship Marketing. This paper analyses the importance, benefits, disadvantages, requirements, evolvements and other considerations of Relationship Marketing, integrated the practice of Relationship Marketing in ArcelorMittal, and concludes that the Relationship Marketing in the corporation has occupied a key status in the corporation.