Method and system for determining one or more performance metrics for events that an enterprise participates in, including: receiving data identifying individual contacts that attended an event; computing, for each of the individual contacts, a difference in an individual relationship score for the individual contact at a time following the event relative to a time preceding the event, wherein the individual relationship score is based on automated tracking of communication activities occurring between the individual contact and individual users associated with the enterprise; computing a first event performance metric for the event based on the computed differences in the individual relationship scores for the individual contacts; and storing the first performance metric for the event.
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