Smarter Tourism and New Mass Tourism Era

摘要

Tourism has been developed unprecedented since the Second World War.The era of mass tourism appeared because tourism is becoming cheaper and more convenient than before.Many scholars oppugned and criticized the mass tourism because of its correlated zoological and sociological issue, mass tourism still developed in overwhelming force yet.And more and more mass tourists traveled in different scenic spots.Unfortunately, traditional fixed price and group travel mass tourism cannot satisfy tourist's individuation tourism demand any more.Smarter Tourism is a new information transmitting pattern which improved disadvantage of traditional Tourism.Its inherit characters are intelligent, individuation and preferably satisfying tourists' tourism demand.Smarter Tourism will exert its great influence in tourism industry.In this paper we deeply analyze the connotation of mass tourism and propose tourism industry must use Smarter Tourism to explore everyone's tourism.We predict individuation and high efficient self-help tourism in future will be the mainstream in tourism market.Tourism item and model of tourism will be a splendid legacy.A new mass tourism is stepping toward us.