Studies on Enterprise Website Development and Extension

摘要

With the coining of knowledge economy age, every aspect of enterprise's operation environment is experiencing a rapid and unprecedented change. Especially due to the popularization of Internet in China, another wide market is emerging to many Chinese enterprises, In 1998, there were only 800 thousand netizens, while after two years the number of people using net has reached to 20 million and is still increasing sharply. In order to adapt to such changes and achieve the operation success in new environment, enterprises must set up new operation theory; establish new marketing concept and form new marketing thoughts. This paper starts from the point of enterprise management, analyses the construction models and popularization ways of enterprise website. It also puts forward the scheme of how to construct enterprise website in the hope of building the construction of enterprise website to a certain degree.