An Interaction Design Approach of Fitness APP

摘要

At present, the number of App users in China is soaring, but it still faces the problem of low user stickiness. The interactive design approach of fitness App is proposed to improve the App and motive users to form the habit of permanent use of fitness App, and ultimately achieve the goal of increasing the fitness App's stickiness. The ideal fitness App lifecycle can be divided into three stages: the initial trial stage, the habit-forming stage, and the habit-keeping stage. It is proposed that fitness App should improve user experience in three stages of the ideal lifecycle by improving interaction design at the three levels of 'instinct level, behavior level and reflective level'. The specific interaction design approach at the instinct level, behavior level and reflective level are also put forward.