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Designing Interaction for Chatbot-Based Conversational Commerce with User-Centered Design

机译:以用户为中心的基于聊天机器人的会话商务设计交互

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Chatbot-based conversational commerce which allows buyers to do online shopping by conversing with chatbot through messaging application has been growing in the e-commerce industry. However, based on studies conducted in this paper, findings show that interaction design of the existing conversational commerce are still lacking in various areas. Therefore, an interaction and interface design for chatbot-based conversational commerce are developed in this study using user-centered design. The outcome of this study is a prototype that fulfills the usability goal and the user experience goal defined for chatbot-based conversational commerce on mobile platform especially for Indonesian users. We conduct usability testing to evaluate the prototype. The results show that the prototype fulfills the defined usability goals and user experience goals as 100% users agree that the prototype is effective to use, efficient to use, easy to learn, enjoyable and helpful, although only 83.3% users agree that the prototype is safe to use.
机译:在电子商务行业中,基于聊天机器人的会话式商务在不断发展,允许买家通过消息传递应用程序与聊天机器人进行交谈来进行在线购物。但是,根据本文的研究结果,发现现有的对话商务交互设计在各个领域仍然缺乏。因此,在这项研究中,以用户为中心的设计开发了基于聊天机器人的会话商务的交互和界面设计。这项研究的结果是一个原型,该原型可以满足为移动平台上基于聊天机器人的会话式商务(特别是印度尼西亚用户)定义的可用性目标和用户体验目标。我们进行可用性测试以评估原型。结果表明,该原型满足了已定义的可用性目标和用户体验目标,因为100%的用户认为该原型有效,易用,易于学习,令人愉悦和乐于助人,尽管只有83.3%的用户认为该原型是有效的。使用安全。

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