ADAPTING MANUFACTURING TO CUSTOMER BEHAVIOR - Lessons learned from trading goods on public market places

摘要

The globalization of competition urges manufacturers to reduce costs and simultaneously provide a better service to the customer. To achieve both goals, the prediction of customer behaviour plays a key role. This can be done by observation of the customers on public market places like eBay. These observations have to be combined with events influencing customer preferences. For this purpose, a decision support system for retailers was designed, combining an expert system with a data warehouse. The experiences of this project can be utilized for manufacturing companies as well.