Study on establishment of product life cycle model of cultural creative product industrialization

摘要

The study aimed to probe into the establishment of the product life cycle model of cultural creative product industrialization. It proposed related opinions for the theory based on the analysis of and discussions on documents and data. Moreover, based on the results of case study and in-depth interviews, the study integrated the product life cycle with the industrial and industrialization theory to construct the life cycle model of cultural creative product industrialization. The characteristics of cultural creative product industrialization in each management stage and meanings behind it could be comprehended through the model, and it can serve as references for enterprises in designing and developing cultural creative products and in planning management strategies. The findings of the study are as follows: (1) The concept of integrating cultural creative product industrialization with the product life cycle was feasible as each industrialization stage of products could be probed into in depth to adjust strategies to adapt to the change of environment, (2) The product life cycle process of cultural creative product industrialization chiefly includes introduction stage, growth stage, maturity stage and decline stage; (3) The strategies of each stage of the product life cycle: “introduction stage-innovation and creativity-oriented,” “growth stage-quality maintenance and product diversity-oriented,” “maturity stage-product renewal and new product development-oriented;” “decline stage-product function improvement-oriented.”