Understanding Perceived Enjoyment in Mobile Game Context

摘要

Earlier mobile game studies have largely focused on the pre-adoption phase while ignoring the post-adoption behaviors. Additionally, while intrinsic factors are often considered important in affecting game play, little research has attempted to understand their antecedents. To fill these gaps we examine the role of perceived enjoyment as a driver of mobile game's continued use, and the antecedents of perceived enjoyment. We adopt design aesthetics, perceived ease of use, variety, novelty, perceived interactivity, and perceived challenge and measure their impact on perceived enjoyment, and its effect on continuance intention. The model is tested against 207 actual users of various mobile games. Structural equation modelling (SEM) is employed for data analysis. The findings lend support to the role of design aesthetic, perceived ease of use and novelty. Our study holds implications for IS post-adoption literature.