As transportation agencies at all levels of government grapple with finding a long-term, sustainable funding solution, a key challenge is effectively engaging the public, elected officials, and the media in the debate. In this session, moderated by Kay McKinley, leading experts in the fields of transportation policy making, public relations, and academic research addressed these four questions: Does the public even perceive that there is a transportation crisis? Is there an understanding of how transportation projects are funded today and what the user pays? What strategies can be employed to communicate the message about funding options effectively? What is the risk of inaction?
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