What Are Motivations of Experiential Tour?—A Study Based on On-line

摘要

Experiential consumption has become a stream. When a consumer undertakes tour with the purpose of acquiring an experience, that process is an experiential tour. Based on analysis of the data that is collected by on-line in-depth interviews and on-line questionnaires, the paper enploys factor analysis on the motivations of experiential tour, and finds emotion value, function value and hedonic value are of the most importance.