An Exploratory Study on Business-to-Business Exchanges in China

摘要

This paper presents the object-oriented e-commerce model for studying e-commerce activities and strategies in B2B Exchanges. In the model, objects refer to actors in the transaction. The interactive information and activities among actors form a complete B2B e-commerce process that can be modeled by separating core business activities into four phases designed to exploit business opportunities. The model is applied to analyze one successful B2B Exchange in China. It offers the relevant perspective for understanding business structures of B2B exchanges in China.