Successful NPD in engineering design: meeting customer needs

摘要

Production a prudct by the engineering design process is a hlistic activity and many factors, other than the company's technical capability, manufacturing competence and a fast time to market greatly affect the ability to compete. Engineering design companies are bearing the cost of creativityk, originality and innovation. however, they are often not developing new products which will most appropriately provide what the customer actually wants. Previous studies have found that it is custormer satisfaction and quality (by providing a unique and superior product) which brings product success. The purpose of this paper is to examine the interrelationships that exist between the many New PRoduct Development (NPD) process variables necessary in the development of a quality product.