Advanced Television Advertising Awareness, Targeting and Engagement with Next-Gen-TV

摘要

Television (including streaming) advertising isin a state of flux. Media is scrambling for a solution toviewers’ pro-active ad avoidance and cord cutting. As thetrend continues and consumption evolves, a questionunfolds: Is there a better model that television can adopt toenhance the consumer experience, meet advertisers’ needsand protect media revenue?This paper briefly evaluates prevailing solutions tohighlight their successes and shortcomings, and introduces aunique and timely new model: a holistic, plug-in technologysolution that attaches to video ads to offer a simpler contentand advertising consumption experience moreaccommodating to consumers, while extending advertisingreach and effectiveness and increasing media revenue.