VALUE SENSING BY DATA BASED META COGNITION

摘要

Value sensing means to feel associated with something in one's environment. This concept has been defined in the literature of education psychology, as a particular dimension of human's sensitivity. It is meaningful to extend this concept to the aspect of creativity in business. The "value" here can be dealt with as a new variable which business workers create from their interaction with the dynamic social environment, on which they consciously or unconsciously redesign the market sustainably. Here I show how data mining and data visualization can provide useful tools for aiding marketers'/designers' sensitivity of emerging values in the mind of consumers/users. Using these tools with communication about scenarios of business, due to the effect of meta cognition, human(s) can find relations between entities one has been explicitly or implicitly aware of, including the life of oneself. This leads to the finding of essential scenarios of business, which can be embodied into useful strategies for the designing and marketing of products.